gelsillustration - personal branding

Created assets for my own business by having the focus around cats as my main brand image. When designing the logo, I wanted a custom and unique logo with mainly my own personal touch so I settled with a hand written logo and added cat elements to it to further tie it back to the brand image. With font choices, I wanted to keep everything very casual and cozy feelings so I went ahead and looked around for more hand-written type fonts and keeping the brand colors neutral for flexibility on different colored prints and design.